EBUSINESS STRATEGY

Prestwood Software Australia
www.prestwood.com.au

The Challenge
This global financial advisory software solution provider needed to find a better way to reduce their customer acquisition costs. The high cost of flying their sales force around Australia to meet prospective clients wasn’t delivering the expected return in sales.

Their challenge was to figure out a system to help them to properly pre-qualify customers before setting up on-site meetings. To do this they needed to work out a way to let prospective clients get a good grasp of the product’s capabilities before setting up a meeting with them.

The Solution
Our challenge was to come up with a multimedia product demo that would clearly and simply explain the benefits, capabilities and requirements of this complex, powerful software application in an interactive, intuitive, non-technical way.

Using a combination of Adobe Photoshop & Illustrator and Macromedia Flash & Director technologies, we built a powerful multimedia sales and marketing support tool. Deliverable via CD-ROM or directly off their website, this interactive sales tool allows sales staff to shadow clients progress through the demo from a remote location.

Since introduction in December 2003, Prestwood reports that it has significantly reduced their customer acquisition and retention costs and increased sales volumes.