WEBSITE MARKETING

Ezy Rock
www.ezyrock.com

The Challenge
Dramatically increase the volume of enquiries and online sales from the website in Australia and the USA for this manufacturer, distributor and exporter of specialist landscaping products. Ezyrock specifically wanted to achieve far greater market penetration, a higher profile and more sales in their primary export market, the USA.

The Solution
We redeveloped the entire website, optimised all the code and content for search engines and implemented a six-month search engine submission campaign targeting the US and Australian market. This intensive marketing programme resulted in a rapid improvement in performance; including Top 10 search engine rankings for 5 keyword phrases and a 67% increase in online sales from the re-launched website, in just over four months.

School Sports Tours International
www.schoolsportstours.com.au

The Challenge
This start up business needed help in building and promoting an interactive website to channel sales leads and enquiries for their custom and packaged schools sports tours. As they service an international market, the website had to be optimised to rank well on relevant search terns on search engine results pages in six different countries on four different continents.

The Solution
We successfully helped SSTI to develop a complete website optimisation and marketing strategy. This covered everything from domain name and keyword selection through to development and execution of a search engine submission and marketing campaign targeting sports administrators in independent schools in Australia, New Zealand, UK, Ireland, South Africa and Canada. Just a few months into the campaign and the results already speak for themselves, with 3 confirmed tours for 2005 and 35 enquiries to date.